About Us
Our goal is simple: re-establish marketing as a value-creation engine. We are classically trained CPG marketers and CPAs equipped with the modern requirements of a successful CCO/CMO. We’ve been in your shoes, and over the years have decoded what it takes to materially move the needle.
We are not an agency, nor a traditional consultancy; rather, we are value creation engineers who, in a collaborative spirit, break down silos and connect the right dots to drive meaningful, lasting change.
Who We Best Partner With
We work with the ambitious; the builders, the change agents. We’re industry agnostic and are equipped to serve B2C, B2B, and B2B2C organizations, bringing tailored solutions to every unique challenge.
Brands
When at its best, marketing is a strategic driver for business growth. It’s an integrated function, bringing together the voice of the customer and business ambition. ​We bring focus, confidence and calm to not just set a strong foundation but also build a scalable brand ecosystem that supports growth now and in the future.
Private
Equity
Our primary focus is value creation in Alpha Commercial and Operations, working with portfolio companies to provide the foundational requirements to accelerate growth and operating efficiency. ​We believe a strong General Manager mindset is an ever-increasing need in the PE space as financial engineering is less lucrative and exit multiples are reducing.
Why dialed
At our core, we truly care about your progression, and achieving your full potential. Our business is built on trust, fairness, and just being good human beings.
This is how we tackle our work, and is a reflection of what we hear from our clients.
SOLUTIONS
FOR REALITY
We prioritize clear, actionable strategies that drive results, bridging the gap between visionary thinking and real-world implementation.
LISTEN DEEPLY,
ACT MEANINGFULLY
We build genuine, trust-driven relationships, working side by side with our clients to achieve shared success and meaningful outcomes.
BUILD AUTHENTIC
PARTNERSHIPS
We take the time to truly understand our clients’ needs, ensuring every action we take is deliberate, impactful, and aligned with their vision.
STRONG OPINIONS,
LOOSELY HELD
We approach challenges with informed perspectives and bold ideas, while remaining open to new insights and ready to adapt when better solutions emerge.
Our Leadership Team
Our leadership team has 70+ years of cumulative experience helping build and transform organizations to thrive, primarily as clients.
We are a "boutique" shop, focused on quality outcomes for our clients. We have no B or C teams, nor will we ever. Who you meet is who you get.
Dan Sorotschynski
Founder & President
Jeannine Holmes
Finance & Operations
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Joel Leavitt
Vice President
